When Apple announced the first iPad, we saw an opportunity to promote Sprint’s mobile broadband device as an alternative to AT&T’s slow 3G network. The brief asked for a newspaper ad, but instead, we designed and produced ten thousand cases that essentially made any iPad 10 times faster. And in only six weeks, right on time for the anticipated iPad launch, we were selling the cases at Best Buy stores around the country.
Case video. No pun intended.