Smart home devices promise to help with almost anything—from ordering food to answering fundamental questions like, how many calories in a slice of banana bread (196!).
But tech is most helpful not when it pledges to do everything for everyone, but when it does the one thing you need it to do, the moment you need it most.
To show how Google devices can be different things for each of us, we introduced a new line of Nest products named after the specific things they can help you at a time when we're all stuck at home.
They included the “The Nest Grandpa Teleporter”, “The Nest Throwback Machine” and “The Nest Workplace Expander”.
The Daily Special campaign offered a month’s worth of deals on these newly christened devices. Each day, a product was introduced on the Google Store with a film featuring comedian Fred Armisen playing different characters at home.