While other carriers fought over who offered more voice minutes, Sprint recognized that cell phones were becoming the primary way people accessed the web. We wanted to position Sprint as more of a tech company, less of a telco. By showcasing the massive amount of data their network was handling, we made the brand synonymous with instant gratification. The Now Network campaign produced thirty-five TV spots, hundreds of print ads and thousands of online banners. But, curiously, it all started with a one-page website that showed what was happening on the Internet. Now.
Integrated campaign case
Anthem :60
Social :30
Business :30
The website that started it all.